New color charges for the journal of neuroscience

Color is obviously becoming increasingly important in presenting experimental results in neuroscience at every level, from gene sequences, antibody staining, and gene-targeted animals with markers such as green fluorescent protein to all types of functional cell imaging and all types of functional brain imaging. As a premier journal covering the entire range of studies in neuroscience, The Journal of Neuroscience has increasingly felt the need to subsidize the use of color so that it is within the means of all authors. I am pleased to report that, to this end, the Council of the Society for Neuroscience has authorized a substantial reduction in charges for color plates in regular articles. Beginning immediately, The Journal of Neuroscience offers a reduced rate of $300 per color plate for manuscripts whose first or last authors are members of the Society for Neuroscience. The reduction applies to figures in which color representation is judged by the editors to be essential to the scientific content; figures in which color representation is judged to be nonessential will be published at a regular rate of $1000 per plate. The reduced rate is applicable on all new manuscript submissions to the Journal. Color in the online-only Rapid Communications section will continue to be free of charge provided that authors supply usable digital files; otherwise each color plate will cost $500. We look forward to stimulating the use of color for more effective communication of experimental results and to enhance the attractiveness of the Journal in both the online and print versions.